Partners 2 - Brand Orienteering

Consumer & Market Insighty

"QuantumSteps' ability to put people at their ease and get them to open up is remarkable. Working together as a team they have helped us with repositioning and targeting work, and to unearth fresh insight in the Oral Care and Sleep arenas. They have also kindly trained us on their way of dealing with guests so that we can have deeper conversations with those people who matter to us most - the buyers and users of our products."

Lois Schorah, Director
Consumer & Market Insight Consumer Healthcare UK

[Owen Stevens] [Hayley Merron] [Track Records] [Partners]

Start

Mac is a commercial psychologist & has spent the last 14 years working with Breakthrough Innovation technologies with Transformations Ltd and now BWC Ltd QuantumSteps.

Landmarks

His work with friend and ex-colleague Roy Langmaid provided the seminal customer insights out of which BA implemented Breakthrough Training for Cabin Services, Flat Beds in Business, Fast Track, International Arrivals Lounges amongst many others.

Carphone Warehouse used him to turn their conference into a learning experience for all their staff over two days (circa 1,500 people per day) about their subsequently award winning customer service values.

Ribena’s expansion from Mum and her kids into the hands of young adults was based on insights from extensive insight work over a period of three years at GSK.

Mac’s work formed the basis for the recent resurgence of volume sales in Aquafresh and pending global repositioning.

High Points

Author of “The Breakthrough Zone” John Wiley and Sons 2003. Winner of the David Winton Award for best technical paper presented at the MRS conference in 2003 “Theory and practice in the large group”. Mac also won the prestigious Market Research Society David Winton Award in 2003 for his joint paper with Roy Langmaid on working with large groups.

GSK Consumer Healthcare

Consumer & Market Insighty

Coca Cola

Ethos

Start

Landmarks

High Points